Now is the best time in history for small businesses, because of the Internet. You can reach customers anywhere in the world from your living room. All you need is an idea and a Web site. But you don’t know how to make a Web site–yet!
Access to the world’s marketplace isn’t the only big change. Traditional jobs are becoming scarcer. Maybe your job future doesn’t look as assured as it once did. This is a good reason to look at income from a small business. In fact, there are entrepreneurs out there who have made a lot of money from the Internet.
But you’re not taking the first step. You don’t know how! And you think you can’t afford it.
Making a Web site is easy for novices these days. There are plenty of Internet businesses set up to create a template Web site, so you don’t even have to learn HTML. But there’s a drawback–without HTML, you don’t know what you need to know to manage your Web site! You will need to know at least a bit of this formatting language for Web sites. As Webmaster you will need to add affiliate links and shopping carts, not to mention clickable ads, if you want your site to earn money.
Learn HTML? Isn’t that like learning a programming language? Isn’t it hard? The answer is, no it isn’t really a programming language. It’s a formatting language. And it’s really not hard at all. The basic principles are very simple. Here’s another bonus for you: you don’t need to know very much HTML at all to do what you need to for a simple Web site.
To make your Web site, you will need special software that creates the Web site and the HTML code. Here are your alternatives: Macromedia Dreamweaver, the top of the line at several hundred dollars; Microsoft Front Page, at around $100; and Nvu. Nvu is open-source software, in other words free. Open-source software is maintained by programmers or companies who donate their time, and it’s available to anyone at no cost. Why would programmers work for free? Many of them want to provide us with an alternative to Microsoft.
You’ll need Web site hosting, too. (That’s renting space on someone’s server in cyberspace.) You can pay a lot of money for plenty of bells and whistles. But what you really need to get started is a simple hosting solution. You can find these for as little as $25 per year, including domain registration (that’s reserving a domain name that is just for you, such as www.myspot.com). The secret is usually this: the hosting company wants you to deal with them for both domain hosting and domain registration. You can put “cheap domain hosting” into a search engine and look for simple, user-friendly solutions.
E-books are becoming more and more common. When you buy an ebook, you are paying for the information in it, pure and simple. In fact, that’s all it is, information. You have to provide the printer if you want a hard copy. E-books are popular because they provide information instantly–something that folks in our culture are happy to pay for. In fact, you may be able to find an e-book on how to use Nvu.
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