Important were the conclusions from the use of dorean tools of Google, Google Trends and Google Insights, with regard to in the financing branch and the market of real estates. Beginning from the market of real estates, between t o ys more popular terms of search, in interval of twelve months, we find terms &? quot? akinita&? quot? , &? quot? broker’s grafeia&? quot? and &? quot? housing daneia&? quot? with terms &? quot? market akiniton&? quot? and &? quot? renting akiniton&? quot? follow.
Concretely, the bigger use of term &? quot? akinita&? quot? it was observed the months of May, June, August and in September 2008, realising afterwards abrupt fall in the direct next months (particular comparative with the corresponding periods from 2004 up to today), which probability is related with the impact of world economic recession. It deserves it is marked that in March 2009 was observed relative derotation of use of term, approaching progressive the levels of corresponding time periods of previous years, from 2004 until today. Similar course follow also the remainder did terms with the &? quot? housing daneia&? quot? know particular increase of use the months of August and September 2008. At the same time, term &? quot? market akiniton&? quot? it appears that it was used more the months of June and September 2008, showing relative increase, also, in March 2009.
Moreover, the geographic regions in which it appears that they were used more the parapano terms are following: Attica (first with important difference), Chania, Rethimno, Lasithi, Heraklion, Chios, Samos, Lesvos, Cyclades and Dodekanisa. With regard to in the market of abroad, for the corresponding every searches, USA, New Zealand, Canada are the countries that appear that they dealt more with the real estates the last interval worldwide.
Passing in the financing market, are the more popular terms of search summarisen in their &? quot? chrimatistirio&? quot? , &? quot? daneia&? quot? , &? quot? epitokia&? quot? , with the &? quot? metoches&? quot? and &? quot? ependyseis&? quot? follow respectively. Term &? quot? epitokia&? quot? it mainly corresponds in interest-rates of deposits, as well as in the prices of interest-rates that are offered by the Central European Bank and euribor. Remarkable it is that while the months with the bigger use of parapano terms it was September, October and November 2008, immediately afterwards it follows abrupt fall from December 2008, very probably because the outbreak of world economic crisis, with their tendency of stabilisation immediately next months and small derotation the months of March and April 2009.
As marked Country Manager of Google for Greece, Mr Giorgos Saliaris Fasseas: &? quot? The internet of course constitutes point of benefit of information so much for subjects of real estates, what financing services. The search constitutes barometer, helping the enterprises to have contact with the last developments in the corresponding branch in Greece, but also in the abroad. Can the dorean tools, as Google Trends and Google Insights help the enterprises in to forecast and to correspond in the dynamics of market, without it needs they spend money for the conduct ad-hoc ereynon&? quot? .
Google Insights is available in the address google. com/insights/search/and Google Trends in.